Research into Film audiences Findings

 Research into Film audiences Findings

By Jake Bromley

Marketing
After distributing both my quantitative and qualitative surveys, I received feedback giving me a range of different answers that I put together then made pie charts to display my findings. I gave my surveys out to 10 different people, 5 girls and 5 boys. My results showed that the older the person the less likely they are to attend the cinema, I know this because in my interviews I discovered that someone over 60 years old does not like to attend the cinema.  During my research, my feedback showed that most people learn about new films through television advertisements. There are other marketing methods that participants of the survey also mentioned, which were; the use of advertising on the radio, word of mouth from friends, internet and Newspaper reviews, but most participants agreed that trailers of films advertised on the television are the most effective method of film marketing.

Exhibition

 After I distributed both my quantitive and qualitative surveys to 10 different participants, 5 males and 5 females. I also interviewed them then summarised my findings into pie charts.

My results showed that most participants like to view films that are broadcast on the television, I interviewed why and discovered that people enjoy “watching films in the comfort of their own home”. This also applies to a DVD or Video, that a person can watch it at home whenever they wish. After that some participants found that they enjoy watching films on the internet and a small minority of people prefer to go to the cinema with friends and view films.

Results showed that most participants enjoy viewing films with friends together as a leisurely activity, although just fewer than half the participants I interviewed said that they prefer to watch films alone so that they “are not distracted and can become fully immersed in the story”. One Participant said that they enjoy watching films with their family as a family activity.

When asked more than half of the participants that took part all said that their favourite choice of cinema to watch films at is; mainstream cinema: VUE, when asked why participants said because they saw the advertisement and another participant said because it was “a popular place that they like to hang out with their friends”. Other participants said that they prefer to view their films at another mainstream cinema: Odeon, when asked why they prefer Odeon as opposed to VUE a participant said they “Like the experience that Odeon offer”. One participant explained that they do not view films at any cinema because they “are too busy”.

Research into film audiences proposal

Research project into film audiences

By Jake Bromley

I plan to design and then distribute two questionnaires, one being concerning Quantitive questions and the other concerning Qualitative questions. Quantitive questions are closed ended questions that ask a question and give a list of possible answers allowing survey to give back definitive answers, whereas Qualitative questions are open ended questions that ask the participant a question and lets the participant give their own personal views and opinions as their answer, this allows us to gain a better insight into the participants views. After distributing the questionnaires to 10 participants I intend to follow them up by interviewing the participants to elaborate on their given answers.

After collecting all my results I plan to create pie charts to show my findings, and see which advertising methods work the best and gain a better knowledge into people’s consumption of films. My results will ultimately show people’s opinions on Independent cinemas and mainstream cinemas.