Quantitative Research into Film Audiences
By Jake Bromley
Please answers the following questions below (tick which option applies to you)
1. What Gender are you?
· Male
· Female
2. What Age are you?
· 0-10
· 11-20
· 21-30
· 31-40
· 41-50
· 51-60
· Over 60
3. How do you view films?
· Cinema
· Television
· DVD or video
· Internet
4. If so, which cinema do you view films at?
· VUE
· Odeon
· Cinema City
· Other
· None
5. Who do you view your films with?
· Friends
· Family
· Alone
Good. The questionnaires show you understand the difference between qualitative and quantative research. You have some interesting findings and have presented them clearly - though the gender pie chart not necessary?
ReplyDeleteYou could have reflected further on the responses and particularly linked the findings to our discussions on the way new technology is changing the habits of the film audience. It would be interesting to know whether the older participants who stated they did not go to the cinema consume film on TV/DVD/Internet?! Also perhaps you could have explored further the differences between mainstream and independent film and cinemas ... and then the relationship between this and different marketing methods.
This research should also be labelled as Target Audience.
ReplyDelete