Evaluation question 3

Evaluation question 3:

What kind of media institution might distribute your media product and why?

There are many ways that my media product could be distributed such as through the form of a cinema release. I believe that my product may be distributed in a chain of mainstream cinemas like VUE or Odeon. In order to do that I believe that marketing would need to advertise its release, by creating a two minute long trailer to shown on big budget films that have an earlier release date, another way of doing this by reaching out would be advertising on 3D films considering 3D films increasing popularity in recent years. 

We could utilize the Internet in order to market virally, an example of this would be releasing a short trailer of the film on a video sharing website like: YouTube. Another way of utilizing the internet for marketing could be creating a website dedicated to the purpose of advertising the film that others could go on to discover more about the film.

I think that a production company like Universal Pictures would distribute this film, this I because it is Universal Pictures that also distributed The Bourne Ultimatum.  When it comes to home release I believe that some time after cinema release it would be released in large retail stores like HMV or online like Play.com, I believe that it would be released on DVD and Blu ray to the general public. Another way of distributing would be on television, when it could be released on Sky Box Office in which members of the general public can pay to rent the film for a limited time that would branch out the distribution process.

During the home release of the movie it could also be available to purchase in other forms such as digitally online, for example iTunes is a vast library in which paying customers can pay to legally download the film onto a computer or portable device.